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7 Blogging Tips for Beginners
You’ve probably heard of success stories from people who make 6 figures online from blogging and you may be wondering if it’s actually true.
If you’ve wanted to know more about how to start a profitable blog but don’t know how, then keep watching as I share my insights from over 5 years of experience in the online world.
When you tell people you blog, it sounds kind of sexy and cool –and my own experience has been nothing short of Amazing Journey.
Blogging falls into two types – traditional blogging and video blogging.
Traditional blogging is where you publish your content to an actual blog that looks like a website; and video blogging is where you post videos to YouTube.
When I started out online almost a decade ago, I really didn’t know what I was doing. I spent tons of cash on various courses and programs trying to figure out how to make money online,little did I know that something as simple as a blog would be my ticket to financial independence.
I’ve helped people get started blogging. And I will help you too if you’re committed to that. It’s all about knowing what you really want and going for it.
My business seriously took off when I started blogging. The nature of my business requires that I sell to my customers what I myself love. I put myself in my customers’ shoes every time I make a decision on what to sell. It’s easy to blog about what you love. I decided to blog about the products that I sell on my eCommerce store and try to direct traffic to my product pages through the blog.
Interestingly enough, I’ve had countless people ask about how to start a traditional blog, so in this article, I really want to focus on the basics of blogging.
So here’s 7 crucial things you need to know before you build a profitable blog online:
- Blogs And Websites Are Two VERY Different Things!
Now although they seem very similar, blogs and websites actually work in completely different ways in terms of functionality. You may have heard some of the big name marketers out there speaking about the importance of having a blog. However, for those people who are totally new online, it can be confusing – should you have a blog or should you have a website, or do you need both?
Let’s clear the confusion!
A website consists mostly of static pages which mean that once your content has been added to the site, it more or less stays the same. A blog on the other hand has content relevant to your target audience which is updated on a regular basis.
This has a big advantage in that it allows you to keep content fresh and relevant, therefore giving visitors a reason to return.
This allows you to connect with your audience and engage them on a deeper level in a way that a website never can. In fact, if you don’t have a blog, you’re going to find it to very hard to build your brand and presence online…
- Blogging Is Very Social
Another big difference between a blog and a website is that a blog enables your audience to comment on your posts, creating a conversation between you and your potential customers.
This is HUGE – because we’re in the age of relationship marketing. Those businesses that do the best are focused very much on their audience and a blog makes it super simple to do that.
We’ve all heard… The spiritual law…
“Give and you shall receive..”
Not only is this a fundamental law of the universe, that absolutely applies to everything that you do in life. This also applies to your online business.
So you want to create the absolute best content that you can.. Always remember to take care of the relationship and the money will follow..
write that down..
You want people to feel that passion, the drive, the energy, the enthusiasm in your content..
Ralph Waldo Emerson said, “Nothing great was ever created without enthusiasm”
Being able to engage with your audience and having a dialogue with them is a great way for you to build a relationship with your community and understand what their wants and needs are. It’s amazing what you can learn about your audience by paying attention to the comments they leave you!
This creates a win-win scenario because you can create products and services based on the wants and needs of your audience. Your followers will love you because they feel like you’ve really paid attention to what they want!
This is the single biggest advantage of a blog over a website – it allows you to connect one-on-one with your prospects and customers by encouraging conversation, creating engagement and building trust.
Plus, if your blog is set up correctly, you can make it easy for people to share your content on social media sites like Facebook, Twitter, Google Plus and Reddit etc, bringing a ton of natural and organic traffic back to your blog.
- Google And Facebook LOVE Blogs
One of the big advantages of blogs compared to websites is that search engines such as Google really love them. One of the reasons why Google is the best search engine in the world is that it works to deliver the most relevant content to people who are searching for things on its network.
Therefore, Google will boost content from sites which are fresh, relevant and most of all, engaging. Interestingly enough, Facebook has ALSO changed the way it works to promote posts which are content focused – meaning if you want to succeed online, then a blog is an absolute must for your business!
And every piece of content you publish on a blog will have tags and keywords associated with it, which works towards getting you better and better results in search engines like Google. Knowing how to correctly optimize your your content with the right keywords and tags is one of the secrets of bringing in good quality traffic to your blog.
- Blogs Are Always Focused On Your Audience
While your website is great for telling people about your company, your products and services, it serves more as an online brochure for your business.
A blog is different because you’re focusing on your customer. The content you publish should be helpful and should educate your target audience about their problems and their needs, and introducing the solution to those problems.
For example, if you sell skin products, your blog would be focused on solving problems for your audience. So some of the content you might publish would give you tips on looking after your skin and would answer specific concerns about the health of your skin.
Done properly, your blog can position you as an authority in your industry where your audience come to you for solutions and will trust you enough to buy your products and services. Even if you don’t have your own products, the fact that you’re an expert in your field is enough to get people buying products you recommend.
A great example of this is LisaEldridge.com – she’s a top British makeup artist with an amazing blog plus a YouTube video channel where she shares lots of tips and tutorials about makeup and skincare. Lisa is definitely an authority in her industry and blogging has been a huge part of her success. While she doesn’t have her own product line, she makes money by selling the products she recommends through affiliate links on her blog.
This is why blogging is also perfect for you if you don’t have your own stuff to sell. As long as you’re an expert in your field, you can still help people through tips and product reviews and recommendations.
- Building A Blog Is Easier Than You Think!
One of the best ways to get started with your blog online is to use something called WordPress.
Loved by Google and Facebook, WordPress is a simple web building tool which allows you to have your own website or blog up and running in less time than it takes to make and drink a cup of coffee.
If this sounds confusing, don’t be. WordPress was originally designed for the purpose of blogging, however it is so versatile that it can be modified and used as a website or a blog.
WordPress is super easy to use and is the perfect tool for you even if you’re completely allergic to technology! If you can send an email, you can use WordPress.
Plus, with WordPress, you can totally customize how your blog looks and feels because there are literally thousands of ready-made templates and themes you can choose from – and even these can be modified so you get the exact look and feel you want.
You can add video, audio, maps, contact forms and other cool things to your blog to really make it stand out. Plus, one of the best things about WordPress is that you can set it up to collect people’s email addresses direct from your blog. This will allow you to build a list of subscribers so you can continue to market to them and eventually turn those subscribers into paying customers!
- You Don’t Need A Big Budget To Start A Blog
It’s a total myth that starting a blog costs a lot of money – in fact, you can set one up for less than the cost of takeout.
Because WordPress is so simple to use, you can build your blog yourself, meaning would never need to hire someone to set up your blog for you.
And unless you want to be super fancy, you don’t even need to hire a designer either!
WordPress allows you to fully control how your blog looks and feels so updating it is a breeze.
- Blogging Is a Labour of Love Which DOES Pay Off…
It’s EASY to start a blog, but here’s a little known fact about blogging. Each year thousands of people start blogs in the hope of making it profitable – but very few truly profit. The ones that are successful, end up making blogging a full time career.
The reality is that for your blog to really take off, you have to be consistent. Consistent in producing content that your audience wants and needs.
Consistent in the quality of your posts. Consistent in how often you publish your content and consistent in engaging with your audience.
If you’re really dedicated to making a difference in people’s lives, you have to be willing to put in consistent effort to see blogging pay off. When I first started blogging, I got a handful of views – but I most certainly didn’t let that put me off.
Pay attention to the comments you get on your content – even if just a few people find benefit in what you do, it’s so worth it because the comments serve as a measuring stick on how well you’re doing. Be gracious and thank people for their comments.
It also really pumps you up and makes you want to create even more! It’s a really fun process and journey. It’s really important to look at this in terms of a journey. The perspective of serving your audience but also growing into a better blogger in the process.
It’s a win-win because you get to do something that you love, not only helps you grow but helps your audience grow.
And yes, if you find negative comments, try and address them in a professional and courteous manner. Very often you’ll find that those who take the time to continuously create amazing content AND engage with their audience properly to be the most successful and have the most loyal followers.
So there you have it – 7 things you need to know before you start blogging. If you want to learn how to start your own profitable blog in an easy step-by-step way, then make sure you check out my content here (link)
About Mo Jamoza:
As a specialist in building blogs and websites using WordPress, Jamoza has helped lots of people get started online using his signature 3C system to build a super profitable blog or website, get traffic to it and convert the traffic to paying customers.